Music is the Key

It’s heartbreaking to see someone you love slipping away in the grip of Alzheimer’s or other forms of dementia.

But now there is hope that we can help stave off this sickness and improve the patient’s quality of life. And there’s reason to believe that music is the key. Whether at home or in a nursing facility, PAVLOVE helps sufferers to find renewed meaning and connection in their lives through the power of personalised music.


PAVLOVE is an intelligent system that creates personal playlists for triggering associated memories with the intention of stimulating the listeners mind and improving their life quality.

Personal Musical Memory Triggers

Anyone who has seen the film Alive Inside knows how music can work wonders. This has been a huge inspiration for us to put a lot of time, energy, and love into building PAVLOVE.

Music with an emotional connection to the past can trigger associations to deep memories that can activate the listener and improve their quality of life.

We have developed a system for identifying these so-called “Personal Musical Memory Triggers” and compiling them into ultra-personalised playlists.

This music taps into the deep memories that have not yet been lost to dementia, and brings user back to life, enabling them be themselves again, to converse, socialise, and be present..

The Therapeutic Benefits

Research in this area shows consistent results. Dementia and Alzheimers patients that regularly hear music with personal associations…

We have put LOVE into PAVLOVE.

Based on the knowledge that the long-term memory of Dementia and Alzheimer’s patients is the last part of the brain to be affected, we have developed a system for identifying Personal Musical Memory Triggers and compiling them into ultra-personalised playlists.


This music has the power to tap into the deepest memories that have not yet been lost to dementia, and bring the listener back to life, enabling them to feel like themselves again, to converse, socialise and to be present.

Our Mission

Our mission is to help the millions of people struggling to escape the isolation of dementia and Alzheimers and help them to feel alive inside again. 

We are committed to closely monitoring research and developments in this sector to make sure we’re always up-to-date. We are striving to become a global leader for Sound Based Healthcare.

Take a look at the people in these videos and be amazed at the incredible effect that music has had on their lives. 

This is the result that we want for every user.